Offener Brief an Bill Gates / Microsoft

Hallo Mr. Gates,

still confused about what WEB 2.0 is all about?

No idea what it can do for you?

Here is ONE solution:

I read in the newspaper that your marketing staff has lost some orientation while searching for a convenient name for your new search engine.

Consequently following the principles of Web 2.0 you simply need a worldwide contest.

Step 1:
Name proposals – everyone can propose nice and funny names simply by entering them on your web-site together with the e-mail address.

Step 2:
Preselection – the top 100 names are filtered from the proposals and published.

Step 3:
Jury – every Internet user can vote for 5 names.

The authors of the 10 best ranked names win really – I mean really – attractive prices.
The winner will get a flight to ISS as a space tourist if in good physical condition or wins something similar.

At the end of the day there should be a name better than any other ….

And the most positive, moving and branding Microsoft marketing campaign ever -

And millions of e-mail addresses for which your marketing staff should have some fantasies what to do with them.

That’s the big picture so far. Nevertheless there are a lot of details to be discussed in a strategic marketing approach. Just ask the experts (us)!